Lagershed Campaign

For my final-year capstone project, I developed an integrated advertising campaign for Lagershed, a local beer brand. The concept centered around nostalgia and friendship—celebrating the unforgettable moments we share with our closest friends. I aimed to create a campaign that was emotionally resonant and relatable, using storytelling to strengthen brand connection. The project included creative strategies across social media, out-of-home, and digital platforms, all designed to highlight the product while evoking a sense of warmth, authenticity, and shared experience.